HCI in CHINA_2014. 02. 12(수) 13:00 ~ 15:00
Patrick Rau
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발표 주제 :
The role of culture in adherence to acceptance of smart technology
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This talk aims to address cultural issues in acceptance of smart technology. Chinese people often avoid expressing disapproval or disagreement. They prefer group decisions, with emphasis on cooperation, harmony, and interdependence in social life, whereas American decision making places more importance on independence and the self. People with different cultural backgrounds have different communication styles. Chinese communication relies mostly on the physical context and less information is contained in the verbal part of the message, whereas American and most Western cultures communicate directly and explicitly. This talk will present three extensive works on acceptance of smart technology in China.
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Dr. Pei-Luen Patrick Rau is a professor in the department of Industrial Engineering at Tsinghua University in Beijing. Since 2002, he has founded and directs HCI and Usability research center at Tsinghua University, and also directs Institute of Human Factors and Ergonomics at Tsinghua University. He was an adjunct professor at Yonsei University in Korea, a visiting scholar at Microsoft Research Asia in China, visiting professor at the RWTH Aachen University in Germany, and a visiting professor at the Chuo University in Japan. His research themes include cross-cultural design, technology acceptance, and design for elderly. Prof. Rau has published a book and several articles on these topics in the HCI and related journals and conferences.
Xiangyang Xin
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발표 주제 :
From Logic of Things to Logic of Behaviors
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Xiangyang Xin, Professor and Dean, School of Design, Jiangnan University, Wuxi, China. Xin holds a PhD in Design from Carnegie Mellon University with research interests in interaction and service design, cultural studies, and product development. He looks at how design, both professionally and philosophically, contributes to transformations of lifestyles, businesses and societies.
Xin is currently leading a "Redesign Design Education" movement in China. It aims to reform design education responding to the extending scope and evolving principles of design, from "logic of things to logic of behaviors."
Xin has internationally spoken and conducted workshops on interaction design and cultural innovation, served as a guest professor at different universities, actively served for several professionally communities including CIDA, IDSA, IXDC, IXDA. His professional practices covers a variety of industries with partners including United States Postal Services, Efficiency Unit of Hong Kong Government, P&G, Changhong, ASTRI (Applied Science and Technology Research Institute Ltd., Hong Kong), Philips and etc.
강원도 하이원 리조트 컨벤션 센터
2014.02.12(WED) ~ 02.14(FRI)
